As anyone who has tried to improve their website’s ranking on Google knows, SEO is a complex and ever-changing landscape. New algorithm updates can result in sudden drops in traffic, while changes in competitor strategies can make it difficult to maintain your position. That’s why it’s so important to regularly check in on your SEO campaign to ensure that everything is still on track.
SEO checkups help to identify any areas where your website may have fallen behind, and they also provide an opportunity to fine-tune your strategy in response to changes in the market. In short, SEO checkups are an integral part of any SEO campaign, and should not be neglected.
If you’re curious about how to use an SEO site checker and ensure it’s done correctly, below is everything you need to know.
Why Do You Need To Run Regular SEO Checkups?
Any good digital marketing agency will run routine website audits for their clients as part of their monthly service. Not only does this show that they’re on top of things and working to ensure their site is performing at its best, but it also allows agencies to identify any potential issues that could harm their SEO growth.
SEO site checkers can detect issues such as :
- Outdated or missing meta descriptions
- Missing h1 tags
- Slow page loading times
- Broken links
- Duplicate content
Any one of these issues could be harming your website’s ranking on Google, so it’s essential to identify them as soon as possible. Once you know what the problem is, you can then take steps to fix it and get your website back on track.
In addition to finding technical issues, SEO site checkers can also help you to keep an eye on the competition and improve your marketing. By monitoring your competitors’ activity, you can see what they’re doing right (and wrong) in terms of SEO and adapt your own strategy accordingly.
What Do I Use To Check My SEO?
There are many different SEO site checkers on the market, but not all of them are created equal. Some focus solely on technical issues, while others also provide insights into your competition and keyword rankings.
The three most popular SEO site checkers are :
Ahrefs
One of the most popular SEO site checkers on the market is Ahrefs, and for a good reason. Not only does it provide a comprehensive technical analysis of your website, but it also offers insights into your competition and keyword rankings.
To use Ahrefs, simply enter your website’s URL into the search bar and hit “enter.” Within seconds, you’ll be presented with a report detailing any technical issues that need to be fixed, as well as your website’s position for various keywords.
Moz
Moz is another popular SEO site checker, and like Ahrefs, it provides a comprehensive analysis of your website. In addition to identifying technical issues, Moz also offers insights into your competition and keyword rankings.
SEMrush
SEMrush is a powerful SEO site checker that offers a wide range of features. It provides technical analysis and competitor insights, but SEMrush also provides tools for keyword research and ranking tracking.
How Do I Choose The Right SEO Checkup Tool For My Website?
Choosing the right SEO site checker will depend on your specific needs and goals. If you’re primarily interested in technical analysis, then any of the three tools mentioned above will suffice. However, if you’re also interested in competitor insights and keyword rankings, then Ahrefs and Moz are the best options. Some other factors you should consider include:
How Large Of A Website You Have
One important factor to consider is the size of your website. If you have a large website with hundreds or even thousands of pages, then you’ll need an SEO site checker that can handle that amount of data.
Budget Constrictions
Depending on your budget, you may not be able to afford the more expensive SEO site checkers on the market. In that case, consider one of the free options like Google Analytics.
The Target Market You Want To Reach
The target market you want to reach will also play a role in choosing the right SEO site checker. If you’re trying to reach a global audience, then you’ll need an SEO site checker with international features.
The Amount Of Data Needed
The amount of data you need will also be a factor in choosing the right search engine optimization site checker. If you need very technical or detailed analysis, then you’ll need an SEO site checker that can provide that level of data. However, if you only need a general overview, then a less technical tool will suffice.
How To Conduct An SEO Health Check
While there are many different factors to consider when conducting an SEO health check, the process can be broken down into four simple steps:
Identify Your Goals
The first step is to identify your goals. What do you want to accomplish with your SEO health check? Are you trying to improve your website’s ranking on Google? Or are you trying to increase traffic to your website? Once you know your goals, you can tailor the rest of the process to meet those specific needs.
Choose The Right Tools
The next step is to choose the right tools. As mentioned above, there are many different SEO site checkers on the market, so it’s important to choose one that’s right for you. If you’re not sure which tool to use, consider asking for recommendations from other businesses or professionals in your industry.
Conduct A Comprehensive Analysis
Once you’ve chosen the right tools, it’s time to conduct a comprehensive analysis of your website. According to Digital Authority Partners, start by looking at your website’s traffic data and identify any areas where there might be room for improvement. Then take a close look at your website’s design and user experience. Are there any areas where you could make changes to improve the overall experience?
Make The Necessary Changes
After you’ve conducted your analysis, it’s time to make the necessary changes. If you identified any areas where your website could use improvement, start making those changes now. Remember, even small changes can have a big impact on your website’s overall SEO health.
Conclusion
Conducting an SEO health check is a crucial part of any digital marketing strategy. By taking the time to assess your website and identify areas for improvement, you can ensure that your website is performing at its best. And when your website is performing at its best, you’ll be able to achieve your digital marketing goals.
