Many small and medium enterprises have realized the enormous potential of their company’s growth by using social media, specifically Instagram. In this digital age, most people spend a ridiculous amount of time online. It’s not surprising to see people hunched down and looking at something on their mobile devices anywhere you go.
On average, internet users spend almost seven hours of their day online. That is to keep themselves entertained, study, play games, connect with friends, date, and shop. Almost everything now is on the world wide web, so it’s only natural to choose this platform to launch and grow your brand.
Instagram has grown so much that it has amassed over two billion users in only two decades. Today, the image-sharing social platform has one billion monthly active users. If you plan to grow your brand here, including managing your followers, you must consider many things. One of the most challenging stages in social media for brands is building their audience. Once you have the ideal number of followers to establish authority in your niche, you need to take good care of them, so they don’t stray away. In case you see a drop in your follower count, there are ways how to see who unfollowed you on Instagram.
In an ideal world, you want to see your follower count climbing up, but things happen, and they will seesaw at times. To give you a better idea, here are ways to manage your Instagram followers effectively:
- Track Growth
Tracking your growth on Instagram is an essential task because this way, you’ll know if the content you’re posting is gaining traction. Tracking your development is vital in determining if your growth is organic, which is necessary because organic followers are the ones who have the money to buy your products. Getting new followers is also crucial to a brand’s growth because a stagnant number of followers may imply that it’s not organic. You may use a hashtag generator tool to increase your follower count as hashtags make a post discoverable to a broader audience, thus expanding your reach.
- Set Your Tone
You want to know how you will sound to your audience as a brand. Does your audience involve middle-aged professionals? In that case, you have to be more earnest with your interactions. Are your products directed at the youth? Then, a casual tone would be more appropriate. Defining your style early on with your team will provide a sense of direction. This way, whoever handles the task will deliver a consistent tone, and your audience will be inclined to think they’re talking to the same person all the time. Using the appropriate tone will also make your brand relatable, defining brand authority and recognition.
- Respond To Comments And Direct Messages (DMs)
Nobody likes to be ignored. All your comments and DMs must be acknowledged in the most reasonable amount of time. Your followers will appreciate your effort, and if your interactions are positive, they will likely spread the word.
Take a screenshot of all positive interactions and compile them. You may need it in the future—probably a compilation of positive feedback that you can create as a static post.
If you have a favorite comment you’d want everybody to see, you may pin this comment so it won’t get lost in the sea of comments in your post.
- Delete Spammy Comments
Your post may have irrelevant comments from a bot or spam accounts from time to time. This happens if they want to attract your followers for themselves. Delete spammy comments on the thread as soon as possible because they will make your post look messy and unprofessional.
- Use Saved Replies
You will save a precious amount of time if you save standard replies instead of typing them. It will also eliminate errors because you will proofread each response before saving them.
When you do this, you’ll be able to get a lot of work done, reach more people, and expand your growth faster.
- Customize Comment Control
Many people violate community guidelines on social media. This may be out of sheer passion, uncontrollable emotion, or even misguided thinking, which results in typing irresponsible words on the keyboard. Their courage sometimes fuels this because their identity can remain unknown, primarily if they use a made-up account.
You may control the comments and filter offensive words and phrases to avoid this from happening. You can do this by changing the settings in your account. Choose to hide the words and phrases you want and add phrases as you encounter them. This is especially important if your products aim to capture a younger audience. Parents wouldn’t want to support brands that tolerate this kind of behavior.
Social media may be relatively new for many people, but a lot has changed and transformed since the early days of its inception. There are many established guidelines one can use to guide their growth in this arena effectively.