About 3.8 billion people, which is over half of the world’s population, are on social media. That’s billions of people engaging on social media every day. But did you know that social media engagement, or social signaling, can actually affect your local SEO media ranking?
Here, we take a deeper look into social signals’ effect on SEO and how you can use them to your advantage to better your local search ranking.
What Is a Social Signal?
A social signal is any kind of engagement that your content gets on a social media platform. This can appear as a comment, like, or share.
Social signals are a useful metric in determining if your social media campaign is yielding good results.
How Does Social Signaling Affect SEO?
The more consumers share your content on social media, the more likely others will see it. This then leads to more people visiting your website. The increase in traffic then improves your local search rankings on Google.
To put it another way, social signals are an indirect local ranking factor. Other local ranking factors include linking domain authority and online reviews. Local SEO is most useful for new or small companies with a location-specific client or customer base.
How to Increase Social Signals to Your Website?
There’s no need to pay for social media engagement. Rather, you can increase the likeability of social signals to your website without having to do anything under the counter. Here are three, legitimate strategies you can use to increase the rate of social signals back to your website:
Link Back to Your Website
The first is simple, you can embed links to your website in your social media posts. This gives people an easy way to find you online if they first learn about your business through your social media video ads content.
Use CTAs to Your Advantage
Further, you can use a Call to Action, or CTA, in your social media posts to encourage people to engage with your content and visit your website. Common CTAs start with strong actions words like “learn more,” “click here,” or “check us out.”
Lastly, and this may come as a no-brainer, you can increase your social signals by only sharing your best content. You can make sure your content is the best that it can be by using SEO optimization.
For more SEO tips like these, browse our related articles.
Social Signals Help Your SEO Marketing Efforts
Social signaling indirectly affects your local SEO ranking. You can increase your social signals by linking back to your website, using CTAs, and by sharing only the best of your content.
By keeping social signals in mind, you can ensure that your SEO marketing strategy is as effective as possible in terms of local search rankings. If you found this article helpful, then look through our SEO archives for more informative content.