This guide helps you understand how to use React Native push notifications, so they can provide you with actionable plus valuable alerts messages for users.
We almost didn’t have to realize how closely related to magic push notifications are because the age of mobile computing came along so swiftly. Yet, despite the numerous advantages, most marketers don’t pay much attention to push notifications on how to provide valuable and actionable alert messages for users.
If you want to grab people’s attention and profit from them, then we have made this easy. This guide helps you understand the core aspects you need to incorporate to better your user experience, and you can achieve your goals in real-time React Native push notifications.
Let’s begin!
What are Push Notifications?
Push notifications are small short messages that you can send to a user’s Smartphone, including useful information such as news, offers, etc. These are sent to motivate customers and prospects to take the specific call to action.
In other words, push notifications are brief and short-lived. These short messages are engaging and efficient as the marketing strategy only if they are relevant and personal and mostly provide complete action to your recipients.
What Are Types Of Push Notifications That Provide You Value?
Whether you are using push notifications or React Native push notifications, the content of your message should be captivating and actionable, guaranteeing a high click-through rate.
Here we are sharing some demonstrations.
- Target News Pieces: Most apps provide information on various topics such as weather, industry behaviour, general news, current offers, etc., based on the customer’s perspective. These types of notifications help users to open the app to read about.
- App Updates: Apps provide certain types of benefits, whether it is a customer messaging app that assists you in touch with users or another app that helps you stay relaxed. App update messages are reliable since they enhance the user’s experience, improving app usage.
- Behaviour-based messages: These are special messages used to trigger in response to specific users’ actions and are a great way to encourage users to go ahead with their journey. Additionally, these alerts can also achieve their goals faster and provides customers insights.
Important Aspects You Should Know When Designing Push Notifications
To get correct results, React Native push notifications require proper planning. Based on the push notifications nature, think about customers’ activity or how often they want to hear from you. To begin with, ask some of the following questions.
When is the right time to ask users to opt-in for push notifications?
It is important to consider when you should encourage users to opt-in to your push notifications. There are various options you need to check.
- Upon the installation of the app
- When the app is opened
- After a certain number of logins
- When the user completes an action
Remember these pointers; you will always be ready to work based on consumers. Hence, these will double the traffic and revenue.
How Should I display the opt-in?
Rethink about your customers since you need to craft things accordingly. When you are deciding how to display opt-in, ensure the simple, easy, yet attractive design that seems perfect with the app’s UI.
How Often Should You Send The Push Notifications?
This depends on the marketing goals, user approach, and the type of content you need to send. For example, high-activity apps with a higher customer base often send daily messages. At the same time, weekly are infrequent notifications often sent by brands to let their users know about current deals. Despite these, the real-time messaging app allows you to send real-time messages sent by apps regarding urgent events or other plans running out.
Consider both these factors and keep an eye on content. For example, if users want to keep updated and send real-time messages or if they are looking to improve their motivation, then sending React Native push notifications might be good.
5 Best Practices to Make Your Push Notifications Valuable and Actionable
- Perform A/B Testing
Before sending push notifications, ensure you have performed A/B testing to provide what is working or what’s not. You should begin the testing by considering various variables such as:
- Message Content: By monitoring the click-through rate, you can easily access how well users respond to your messages. The test includes title, URLs, and content key points as it encourages users to click.
- Ensure the delivery method: This test includes open rate, bounce rate, CTR, and conversion rate are all the metrics that ensure whether the alerts engage users or not.
- Timing: A/B testing checks various variables and ensures how frequently you should send the messages and monitor your unsubscribe rates.
Remember, A/B testing is helpful if you have the right tools in your hand. So experiment with push notifications and measure the success rate.
- Personalize Your Message Alerts
Personalization is the key factor in influencing sales and business revenue. If you want to compete with the biggest brands, you should need to pay attention to all small things, especially the quality of content. For instance, adding the receiver’s name on the top and wishing them good luck can work.
- Don’t Sound Like Spammy
If you’re seeing lots of customers not reading your messages or opt-out, it means your messages are either not relevant or sent too frequently. So, your job is to make sure your messages have sense and sound like they come from a good brand that cares for its customers.
- Be Clear And Crisp
It is extremely crucial, and you need to pay attention to it. You need to write interactive notifications that sound interesting for the user to read ahead. The message should be clear, respect the customer’s choice, and reaffirms the customer’s choices. Such messages perform well and have recorded higher CTR, conversions, and ROI.
- Measure the Real Effectiveness Instead Vanity Metrics
Look for indications that your users aren’t satisfied with what they see, along with measuring open rates and click-through rates. Monitoring recurring usage is a wonderful place to start.
While metrics like click-through rate and open rate might show you whether a user sees your notifications, they can’t tell you if they’re getting the information they need.
The Bottom Line
In the digital era, if you want to win the race, you need to act smart. That’s what React Native push notifications are doing. So, incorporate it into your business effectively to feel the magical vibes. However, one of the best ways to get started with React Native push notifications is WonderPush, the leading platform in push notification services.
