Digital marketing is a progressive field. New strategies and techniques are developed regularly at a rapid pace, thanks to the growth of technology. This makes it difficult for marketers to stay up-to-date with the latest digital marketing trends.
In this article, we have listed some of the most important digital marketing updates that you should watch out for in 2022:
1. Universal Search
In Universal Search, keywords play a critical role as they help drive traffic to your site or blog post. The more people searching for these keywords on Google (or other search engines), the more likely they are to find your content.
Whereas previously keywords were used only by SEO specialists; these days nearly every online marketer uses them while optimizing their web page for SEO.
The following search trends make it essential for marketers to start using keywords:
• Google Hummingbird update:
It made it easier and faster for users to find answers and relevant content on the web. Now, rather than just searching with a keyword, people use natural language in their searches. For example, instead of typing “work from home jobs”, they would type “jobs that I can do from home”. This is why keywords play such an important role in Universal Search.
• More Voice Searches:
Another trend that makes keyword optimization more important than ever before is voice searches. Thanks to mobile devices and voice-recognition software like Siri or Cortana, we are increasingly speaking our queries rather than typing them into the search engine.
As per Paul Haarman on average, there are 2 billion voice searches made every month—this figure is likely to increase in 2022. Marketers should keep this fact in mind while creating content that would rank higher for different keywords.
2. Social Media “Promoted Posts”
Social media marketing is an integral part of any digital marketing strategy, especially because it works well with SEO efforts. The posts on your Facebook page, Twitter feed and other social platforms can help attract new users to your website or blog.
The question is: how do you make sure that people see these posts? This is where the concept of “promoted posts” (or sponsored ads) comes into play. Social networks like Facebook offer online marketers tools to promote their brand across their social media platforms. You can use these tools to make sure that your posts are seen by more people.
3. The Rise of “Snapchat Marketing”
The popularity of Snapchat is on the rise, and it’s not hard to understand why: It appeals to young adults who want to express themselves online in a new way. Businesses that market themselves successfully on this platform will gain an advantage over their competitors as millennials spend nearly half of their time on Snapchat.
This is why Facebook has recently added “stories” features, which closely resembles Snapchat stories feature. According to HubSpot, 74% of users watch videos with sound turned off; 5 seconds or less is the perfect length for YouTube videos; and native videos get more than 100% more organic reach on Facebook than any other type of post . Hence, it would be a good idea to incorporate these strategies while creating Snapchat marketing efforts for your business.
4. Live Streaming and Virtual Reality
Live streaming is getting increasingly popular, and marketers should consider incorporating it into their digital marketing strategy in 2022. In addition to covering events, live streaming can also be used as a way of interacting with customers. The advantage of using this platform is that you can engage with the target audience while they are active online—this will help you foster a long-term relationship with them.
Virtual reality (VR) is another area that has huge potential for social media marketers in 2022. Social networks like FB have already started working on adding VR features. This is why you should keep an eye on VR development in 2022 and beyond, as it can help bring your content to life.
5. Focus on Local Search
Since most people use local search engines before making a purchase, it is important to optimize websites for these searches. The number of monthly searches has increased by more than 100% since 2008—this figure shows how many marketers are doing their best to pay attention to local SEO efforts.
Conclusion by Paul Haarman:
In conclusion, it’s clear that SEO efforts are becoming more complex by the day. As consumers continue to use voice search, social media and other tools to find information, marketers need to keep up with the latest trends in order to stay ahead of their competition.