There are many techniques used by businesses and other institutions to build their brand awareness. A company can use television ads, print media advertisements, bill boards, radio and many more. However, in recent years, many businesses are shifting towards online methods, thanks to its worldwide audience and low cost. For example, businesses and institutions are now using webinars, which have proven to be affordable and effective in reaching out and engaging the target audience globally.
To make webinars more effective globally, many businesses and institutions include closed captions to their videos. And this has improved the engagements they get from their potential target audience. With closed captions in the webinar videos, most people understand on a deeper level and comprehend what the webinars are all about. In addition, a business can eliminate communication problems caused by accents when reaching out to foreigners. Below are some benefits of using closed captions on webinar videos.
Accessibility by People With Impaired Hearing
Closed captions were introduced mainly to help the deaf understand videos by reading the captions. Without these captions in webinar videos, a big fraction of your target audience globally with hearing problems might not understand or even become interested in the webinars. Therefore, closed captions are necessary if you wish to make things comfortable with them. Making the materials equally accessible to all will improve and increase interactions with your webinars.
Communicate and Pass Information to a Large Group of People Globally
It’s no secret that language plays an important role in enabling webinar videos to get a huge viewership globally. Since English is not a global language, it is a second language for people outside America and Europe. So, they may not grasp words as fast as native speakers do. Different accents can also affect online communication. Therefore, using closed captions can help such people easily understand what the webinars are all about. In fact, including closed captions in your webinars immediately attracts additional groups of viewers:
- People without a deep understanding of the language. For example, a person who does not use English as the primary language may have a distinct accent.
- People who can’t comprehend or understand the language well. Like people from other nationalities.
When one captures these two groups, they can be sure to reach more people and have more interactions with their online seminar content; thus improving the brand awareness globally.
Visual Reinforcements for those in Sound-Sensitive Environments
Even though captions on webinar videos were meant to help the audience with hearing problems, they have proved to be very useful to other groups of people. With a sizeable chunk of viewers being visual learners, they can comprehend more what they see and read on the screen than the audio. Also, reading the captions on the screen helps them maintain their focus on the material and not get distracted by other things.
Also, including closed captions on online seminar videos benefits those who can be side-tracked by outside noise. Captioning will help them concentrate on the videos.
Improve Your Video Searches and User Experience
Captions make your webinar videos more searchable. One can remember some words on the video and type them to find your webinar videos online. In addition to this, you get more traffic pushed to the businesses’ or institutions’ websites. Captioning also helps one note the key important parts of the videos, and if one wants to jump to a specific part, they only click on a specific keyword, and it will take them to that spot. Closed captions make things easy, which translates to a great user experience.
Boosts SEO and Video Views
Various studies and research have proven that adding captions to videos boosts SEO. By adding captions, search engines can crawl the entire content of your video or audio text to index it correctly. With proper indexing of the captions, your webinars are likely to come up on most search results since they capture the various search bots, including google search bots.
As a result, businesses and institutions that use captions in their webinar videos get more viewers within a shorter period compared to those that don’t. Also, using captions can help optimise searches by just mentioning some keywords in the captions, which will pull traffic to the sites.
Captioning webinar videos has advantages for both the target audience and the businesses or institutions. Captioning will improve your interactions and increase your audience greatly, which will, in turn, expand your brand awareness to greater heights. To achieve this, you should choose the best professionals for captioning services. Quality captioning will help you build your brand globally by improving your interactions with your target audience, even if they are not proficient in your language.