SEO: 5 Steps to Increase Conversions on Your Website
If you want to increase your website’s conversion rate, then you need to focus on your SEO. Many people think that SEO is all about ranking higher in search engine results pages, but that’s only part of the story. In order to increase your conversions, you need to make sure that your website is optimized for users. Let’s take a look into the five steps that you can take to improve your SEO and increase your conversion rate!
Step 1: Keyword Research
Keyword research is critical for on page optimization. Without it, you run the risk of optimizing your pages around the wrong terms which could result in little to no traffic from search engines. The best way to conduct keyword research is by using tools like Google AdWords Keyword Planner and Moz Keyword Explorer. These tools will help you understand which keywords are being searched for by your target audience and how difficult it is to rank for those keywords.
Step 2: On Page Optimization
Once you’ve completed your keyword research, it’s time to start optimizing your website. On page optimization is the process of making sure that your website’s title tags, meta descriptions, header tags, and content are all optimized for your target keywords. This is important because it helps search engines understand what your website is about and how it should be ranked in search results.
Step 3: Link Building
Link building is a process focused on the acquisition of links from other websites to your own. This is important because links are one of the major factors that search engines use to rank websites. The more high-quality links you have pointing to your website, the higher you will rank in search engine results pages. There are many different ways to build links, but some of the most common include guest blogging, directory submission, and social media outreach.
Step 4: Local SEO
If you want your website to rank higher in search engine results pages for local searches, then you need to focus on local SEO. This is the process of optimizing your website for specific geographical locations. Local SEO Toronto is important because it allows you to target customers who are searching for businesses like yours in their area. The best way to optimize your website for local SEO is by claiming and optimizing your Google My Business listing.
Step 5: Mobile Optimization
Mobile optimization is another important factor to consider if you want to increase your website’s conversion rate. With more and more people using mobile devices to access the internet, it’s important that your website is optimized for these users. Mobile optimization includes making sure that your website is responsive and that your pages load quickly on mobile devices. You can also use mobile-specific features like click-to-call buttons and maps to make it easier for mobile users to contact you or find your business.
By following these five steps, you can significantly improve your website’s SEO and increase your conversion rate. However, it’s important to keep in mind that SEO is an ongoing process and not something that you can set and forget. In order to maintain and improve your website’s ranking, you need to continuously monitor your SEO and make changes as needed.