Just the cheese is a brand manufacturing healthy cheese crisps. Unlike other crisps available in the market these are healthy as they do not contain high saturated fats or sodium. Just the Cheese is a diet-friendly, low-carb, gluten-free snack David Scharfman invented. These also contain some protein and calcium but too much of anything is not good.
Who founded Just the Cheese?
David Semo Scharfman from Wisconsin founded just the Cheese. He went to the University and got a government degree in political science. He also did his MBA later in finance and general management. After he finished his MBA degree, he tried setting up a business in 2012. It was a Cheese company but it failed anyway. He established Just the cheese after that. He noticed these crisps from a brand’s top-selling snack and named his versions, Just the Cheese. His father helped him a lot in manufacturing the product but as they moved to another city, the business failed. Later in 2017, when David Scharfman and his wife got some baked cheese, David knew this tasted much better than the other crisps available in the market. So, he discussed with his father if they could start their business again and his father agreed. From then, David started producing these healthy keto-friendly snacks which absolutely anyone can have. These were made of shredded cheese only, no other ingredients were used while making this. Both bite-sized and crisp bars were manufactured and sold in the market. In the first year of the business, they saw a considerable profit, $3.7 million, and decided to stick with this business.
Did David Scharfman Appear in Shark Tank?
Yes, David wanted to expand his business and so he went to Shark tank to convince investors to help. He let all the investors taste his product and then gave a full pitch about how it was made and what the ingredients were. It was healthy, keto-friendly, gluten-free, and low-carb. When the investors asked him to compare his product with the others available in the market, he said that he had faith in it and that it tasted much better than the other snacks. It was later pointed out to the Sharks that the profit margins on the deal were low, and so most of them backed out to make money. Despite this, Kevin offered $500,000 in exchange for an ongoing $0.20 royalty per bar as part of the deal. Lori Greiner also offered a similar royalty offer. Still, just before David was about to reject her offer, Lori Greiner backed out again, so the offer had to be rebuffed.
What Happened to Just the Cheese After Shark Tank?
The crisp brand did not receive the deal or popularity needed to expand the business. Still, some famous publications such as The Boston Globe, The New York Times, Food Network, and a few others have talked about Just the Cheese brand. They started selling their snacks at convenience stores across the US and at Target and Walmart. You can also find these on their official website, JustTheCheese.com.
Amazon is one of the largest revenue generators, playing a major role in annual sales of $4 million in 2021. Scharfman’s company is slowly but surely making steady progress.
What is the Net Worth of Just the Cheese?
With all the success it has received over the years, Just the Cheese is now valued at $10 million. David revealed that a two-bar pack costs about 95 cents to manufacture. So, it is quite an accomplishment.
These crisps are an excellent option if you are on a diet but still looking for some tasty snacks. Everyone likes the cheese flavor. The fact that these snacks contained no refined carbohydrates is amazing. You can try these healthy and flavourful snacks even on a strict diet.