How to use Google Analytics to track email campaigns?

How long have you been running email marketing campaigns? Even a beginner knows the importance of email campaigns in the overall marketing strategy.

It is a highly efficient approach to contact your prospects.

You can achieve a targeted traffic, strengthen your bond with potential customers, enhance your brand awareness among the prospects and a lot more with email marketing campaigns.

And to know how successful your campaigns have been, you need to track the campaign’s performance.

What tools are you using to get insights about your email campaigns?

Well, in this article, we will be looking at ways to use Google analytics to track email marketing campaigns. With this, you can be able to get incredibly helpful information for campaign improvement.

Stay tuned till the end to learn more.

Before looking at the ways to use Google analytics to track email campaigns. Check this pro tip for you.

If you do not know how to find company email addresses, here is a way to do that.

How to find company email addresses?

When you are doing email marketing, especially for B2B businesses, you need the business email address of the target audience.

Although there are some manual approaches to find out the email address of professional, you can rely on email finder tools like to make it easier and quicker for you.

With, you can locate the correct email address using their name and company domain.

I hope you find this helpful.

Now let us discuss the ways you could use Google analytics to track all your email campaigns.

Here are some of the reports you could track using Google analytics:

  • Reports for sent emails
  • Track sales and conversions
  • Track A/B split campaign

How to set up the tracking?

There are some steps to set up email tracking, let us look at them briefly.

Step 1: Google analytics account – Create one

The first and foremost thing to set up an email tracking system is to create a Google analytics account.

You might know that you will have to set up a property and place the tracking code on your website to prove the ownership.

Step 2: Generate a trackable URL (Uniform Resource Locator)

You can generate a trackable URL using Google’s campaign URL builder tool.

This tool will have some fields to be filled such as website URL where you will enter your website URL, and then in the campaign source field, enter the email type you will send; in the campaign medium, enter your campaign promotion medium (in this case, email), and finally enter your campaign name in the respective field.

That’s it.

A URL will be generated which is oftentimes lengthy and can be shortened using the “convert URL to short link” option. 

Step 3: Insert the URL in the email

Once you have generated the trackable URL, you must insert it into your email. The best way to do this is to insert the link of URL into your keywords or any appropriate text of the body.

Step 4: Monitor your email campaign

After following all the above steps, you can now open your Google analytics account and see the real-time performance of your email campaigns.

An increase in the number of active users is an indication that recipients are clicking on the link you placed in your email.

Google’s terms of service

You need to ensure that you are complying with Google’s terms of service on privacy.

According to this, you are not supposed to use the service to monitor, gather or collect information that specifically identifies an individual person.

Concluding thoughts

As you read in this article, Google analytics is an ideal way to learn about your email campaign performance.

This tool will give you insights that can let you know more about your target audience.

With this information you can be able to enhance your email campaigns.

So, go for it. Try to monitor your next email campaign’s performance on Google analytics and see how beneficial it is to you.

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