Ever notice a well-known brand without a logo? No? That is the result of their absence. How your clients perceive your brand is greatly influenced by your logo. So it only makes sense that you’d want your logo to stand out. How do you get there, though? Juno is the best logo design company in Brisbane.
Do not worry! This practical manual will give you all the knowledge you need to create the ideal logo for your company. Read on to find out how to design a logo, from defining your brand’s identity to knowing what makes a great logo, to making the best design decisions and navigating the design process. Moreover, if you want to learn more about logo design, you are at the right place, where you may come to know all about logo design.
Recognize the need for a logo. And why it must be excellent.
Your logo will have a significant impact on the initial perception that customers have of your company because it will inform them about your brand and help them decide if it’s suited for them.
You want to ensure that your logo is done effectively because it is such an important component of your brand. Your logo will appear on all of your branding materials. Your website, packaging, and business cards will all reflect it to your customers. Make it matter! A fantastic, expert logo design has the ability to convey who you are and what you stand for. Additionally, it will help you make a good first impression and distinguish yourself from the competition.
Establish your brand’s identity.
Your logo should convey the character of your brand. And in order to do that, you must first comprehend the essence of your brand’s personality. It will be much simpler for you to make design decisions that complete and complement that picture once you have a clear understanding of what makes you unique and what your brand is all about.
To uncover the essence of your brand identity, consider the following questions:
- Why did we launch this company?
- What principles and beliefs are important to us as a business?
- What can we offer that no one else can?
- Why are we unique?
- Which three words would you use, to sum up, our brand?
- What are the top three terms our clients should use to characterize us?
Look for ideas for your design
The search for logo inspiration may be the most difficult step in the design process. Fortunately, we have some advice for you that will make it incredibly simple.
- Create a brainstorming first
Perhaps you like to start by gathering word ideas because you think conceptually. You might need a good brainstorming session to identify the appearance and feel you want to go for.
- Create a mood board
A mood board can be the ideal tool for you to be inspired if you are a visual person. A physical board can be made by cutting out and pinning printed photos, or you can create a digital one. Simply collect any and all images that speak to you, including designs, illustrations, colour schemes, and other logos. You’ll notice that the kinds of styles and design elements you prefer are quickly reflected in your mood board.
Observe the competition
Look at what is presently available, what appeals to your target, and what you should steer clear of. While eavesdropping on those rival companies, consider how they differ from you and how you might highlight these differences in your logo design.
Make sure to distinctly differentiate yourself from your rivals. If every other company in your sector is going monochromatic, you might want to choose some color to stand apart. If everyone else has a classic logo, perhaps a quirky and contemporary one will stand out.
Select a design aesthetic
It’s time to start incorporating your brand into the design now that you have a firm understanding of it and are feeling motivated. Numerous diverse components are in use here, including text, colors, shapes, and graphics. To avoid becoming overwhelmed by the entire design at once, break down each element and what it can do for your logo separately.
Choose the proper kind of logo
There are seven primary types of logos to choose from when creating your logo in addition to the general style. Choose the option that best fits the name of your business or overall style, or combine them to come up with something original.
Be mindful of color
Numerous meanings can be attached to various colors. Even though the psychology of color is intricate, certain feelings and concepts are associated with each color.
You certainly don’t have to stick with a logo that is monochromatic and only uses one color; instead, you can combine several logo colors to create a cohesive brand color story.
Choose appropriate typography.
4 basic fonts you can choose from:
- Serif fonts
Serif fonts can give your logo a timeless, upscale appearance. Serifs are the tiny “feet” at the end of the letter that gives them an older appearance.
- Sans serif fonts
Sans-serif typefaces are ideal for a contemporary, uncluttered appearance. They look very sleek and simple since they lack the little foot that serif fonts have.
- Script fonts
Script typefaces have a handwritten feel to them. There is a large variety available, ranging from refined calligraphic typefaces to easygoing and natural letters. Use them to give your logo a more distinctive appearance like the Moon Rabbit logo in the example above.
- Display fonts
Display fonts are decorative typefaces that have a distinctive style and are very eye-catching. Look at the display typeface used in the Perfect You logo above to give the design a fun 70s feel.
Be in touch with your designer.
You are prepared to begin designing now that you have taken into account all of the important style factors. There are numerous approaches to obtaining a logo, so think about which one is the finest for you. A firm, a competition, a one-to-one project, or a logo maker? All options have their advantages and disadvantages, and different prices correspond to various qualities.
Consider your options.
It can be challenging weighing your logo possibilities, so seek input from close friends, prospective clients, and coworkers to guide your choice.
A strong logo is instantly identifiable, conveys your brand’s message, and distinguishes you from the competition. Professional-looking and perfectly blending into a brand’s identity, an effective logo. Any size and location where you wish to use your logo must be compatible with a superb logo.
With an experience of more than a decade in designing, Juno Creative provides exactly what its clients ask for.
