From 2019, average users invest 448 minutes a week looking at online videos with a 59% rise while comparing it to 2016. Also, 84% of marketers say that the TikTok video helped improve website traffic for website performance. The most used digital content is trending content as looked at post-2018 worldwide. Thus, it is best to say that the future of digital content over social media is trending in video marketing. TikTok is the perfect platform that makes trending and viral video content and ranks the second position for the downloads of mobile apps during the last decade with 800 billion active users. Crafting 15 to 30-seconds short-form lip-syncing videos on TikTok is what it takes to have millions of followers. Thus, the only target is to pull the attention of a potential audience.
TikTok serves as a perfect platform for crafting new waves in the field of digital marketing. So, let us dive deeper into the concepts of TikTok, which can support your higher return on investment and brand awareness to fulfill your marketing approaches.
Starting About TikTok
The TikTok platform is one of the effective social media platforms with massive audiences of millennials and Gen Z. It designs and shares short-forms of 15 to 60-seconds in looping format with any music lip-sync to dialogues, and dancing videos. In addition, TikTok serves as a platform for all its users to display their acting, dancing, or mimicry skills that gain millions of fans. It is no wonder that TikTok has become one of the most downloaded mobile apps during the last decade.
Users Of TikTok
TikTok excels with the records and beats the following social media platforms like Twitter, Facebook, and Instagram regarding the number of downloads and engaging users. Eight hundred billion monthly active users download this app 1.5 billion times globally. Excitingly, TikTok stats consists of 466 million users directly from India. It states that they invest at least an average time of 52 minutes and enter the app up to eight times within a day. Based on the stats, 66% of TikTok users come from 20 to 30 years of age, so it is evident that TikTok is most popular among adults and teens that are users belonging to millennials and Gen Z age range. Thus, 44.4% of users are female, and 55.6% of users are male.
How Do Marketers Use TikTok?
Do you want to increase the popularity of your TikTok profile as a business marketer? If so, Tiktoklove helps to grow your genuine and authentic potential audience with a stronger impression to beat your competitors. With the exciting user-base, every marketer can leverage TikTok. Even though TikTok doesn’t connect to other websites, it is more practical to use it for brand awareness than website traffic or lead generation. It is why 4% of the marketers are merging TikTok into their marketing tactics. TikTok permits you to advertise, which is a massive benefit for advertisers. Unfortunately, there are few effective advertising methods for marketing motivation to use TikTok strategically.
Start A Hashtag Challenge
Do you want to improve your conversions, leads, and sales growth? If so, buy TikTok likes instantly offers your profile with several benefits that reach a massive audience. Hashtag challenges help to drive more website traffic for your business channel. Craft with attractive hashtags that suit your brand, design a video depending on the hashtag and motivate others to take up the challenge. These hashtag challenges support you in promoting your engagement with your present followers and attracting new users to turn into followers.
Work With Trends On Your Niche
It is simple to get distracted with challenges and TikTok videos through likes and followers with several user bases. Thus, it requires setting up a proper marketing method to put fascinating and compelling content similar to your brand. As a result, it will enhance your brand with more reliable and constant service.
Employ With Famous Creators
Famous creators on TikTok can have millions of followers with a higher engagement rate. It is because they are artistic users who craft high-quality content that can go trending within days. Being a social media marketer, you should work with creators by associating with Tiktoklove by attracting audiences to prepare a video that theme your brand or features your products in their videos. Also, you can hit the deals with audiences to post the first video of your hashtags challenge.
Utilize TikTok Ads
TikTok introduces its advertising process to support the brands by increasing the engagement factor with the users. It provides brands and marketers to craft five different types of ads, which consists of:
- Brand Takeover Ads
- Branded Effects
- In-Feed Ads
- Branded Hashtag Challenge
Using definite advertising options to select from can be tougher to estimate which advertising type is adequate for your brand or company. Thus, it is significant to analyze different ads with campaigns and look at their performance.
TikTok has developed as an effective social media platform in recent years. However, with its gradual growth, every marketer needs to drive through the trending video marketing to beat the competitive benefit of other business brands. Moreover, it plays a significant role in the life of the younger generation. Thus, TikTok enhances them and develops a more substantial and positive impact on your brand to support your conversion as a customer.