When a web development agency creates web pages for their clients, they sometimes make mistakes that cause your site to get penalized by search engines. It’s important to avoid them if you want your site to rank well in search engine results pages (SERPs). In this blog post, we will talk about the most common web development SEO web design errors that people make when building a website.
Too much information on one web page
When a web development agency builds web pages for their customers, they often have too much information on one page. For example, their web developer may put all the content of an article onto one web page even though it should be split into multiple pages instead. This can cause problems because Google will not know what your site is about and you won’t get any search engine traffic from that keyword or topic.
You need to find a balance between how many keywords you’re targeting with each web page. Make sure it has enough unique words on its own without spamming them together in unnecessary places like footers or sidebars where no one looks anyway.
Too much link building instead of great content
When web developers build web pages for their customers, they sometimes focus too much on trying to get links instead of creating great content that people will want to link back to. Nowadays, Google favors web pages with good, unique content. It’s important not only to create high-quality web pages but also to make sure you don’t do anything suspicious to try and trick search engines into ranking your web page higher than it deserves.
For example, there has recently been a lot of talk about how guest posting can help build quality backlinks, especially when done ethically without any spammy tricks involved like buying links or participating in blog networks .
Too many ads
Some web developers put too many advertisements on the pages they create. This can cause your web page to get penalized by search engines because Google wants its users to have the best experience possible. That means no annoying ads or tricks getting in between visitors and content. You should be focusing on creating great content instead of trying to make money from every single visitor who comes to your web page.
Too much focus on rankings alone
Last but not least, web developers may be focusing too much on trying to rank high in search engine results. This is something they can do when they build web pages that are perfect for any keyword or phrase without considering the user experience (UX). However, it shouldn’t be your main priority if you want web visitors to come back to your website again and again because of how useful and interesting your content is.
If you don’t have great, unique content, then Google doesn’t care about ranking you highly at all. That could mean no one will visit your web page anyway, so make sure everyone who comes across your web page has a good time instead of getting annoyed by things like intrusive ads or deceptive links .
Not too mobile-friendly
It’s important for web pages to be mobile-friendly these days, especially when it comes to building websites that will rank in search engines. This isn’t just because more and more people are using their phones and tablets to browse the web, but because Google has also started penalizing sites that aren’t optimized for mobile web browsers.
There are certain best practices you can follow. These include making sure your website automatically adjusts based on the screen size of the device viewing it (responsive web design), providing a quick way for visitors to contact you via phone or chat if they need help (click-to-call) and not having any pop-ups or ads blocking content, which makes everything harder to read.
