SEO

3 Core SEO Ranking Factors in 2022

Notably, SEO is no longer what it used to be. A lot has changed over time. More precisely, SERP is no longer focusing on keywords only and instead focusing more on quality. Thus whether working as an individual or with an established or small Seo marketing agency in Brighton, Kentucky, or any other state, your SEO strategy should also focus more on content and website quality. This article discusses the vital SEO ranking factors that significantly impact your ranking: factors you must focus on when creating an SEO strategy in 2022. Check them out.

Three Core SEO Ranking Factors in 2022:

Content quality :

content is the basis of all marketing strategies. And therefore, it is the foundation of your website ranking. Although SERP algorithms have significantly evolved, the core principle remains unchanged: ranking the most relevant web pages high up on the search results. Notably, the relevance of a web page is significantly determined by its content, which is why creating web pages with helpful quality content is very important for SEO marketing. 

When talking about quality content, we refer to the content with relevant information that your prospects may be looking for. Interestingly, there are numerous ways to find what is appropriate or irrelevant. And keyword clustering is among the top courses. Typically, keyword research and clustering help maintain your web pages’ relevance and eventually rank your pages. Additionally, using other google features such as  “People also ask” will help you determine relevant information to include in your content.

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Website Speed:

Notably, Google focuses on user experience. It ranks websites with good user experience better than others. Loading speed is undoubtedly one of the significant factors influencing user experience, making it one of the crucial SEO ranking factors. Therefore, web pages with higher loading speed are considered to provide a better user experience. As such, optimizing your website’s loading speed, especially on mobile devices, is paramount.

Interestingly, there are various tools you can use to test the performance of your web pages today. Also, google features such as the google search console are valuable tools that provide updates on your website’s performance. 

User Experience:

User experience is the other key SEO ranking factor you must focus on when creating an SEO strategy. As said earlier, Google prioritizes user experience over everything else. As such, it looks for the sites delivering a better experience and ranks them higher. Typically, user experience is more based on content relevance.

Usually, it uses user engagement to determine the relevance of various web pages to the users. More specifically, it utilizes the RankBrains algorithms (the primary algorithms that determine the most relevant search results) to measure the performance of web pages in terms of user interactions and engagement. 

Principally, the RankBrains measures;

  • Click-through rate – the number of people that click on your link on search results
  • Bounce rate – the percentage of people that click on your link but quickly return to search results
  • Dwell time – how long visitors stay on your site after landing on it.
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If more people click on your link, Google will view it as relevant. But if they bounce back almost instantly after landing on your site, it flags it as irrelevant, meaning that your content is not helpful to the readers. This gets us back to creating quality, relevant, and helpful content.

Final words:

Although several other SEO ranking factors exist, concentrating more on the three mentioned here can significantly impact your ranking. Usually, they influence how search engines view your site – whether practical or deceptive. Interestingly, there are dozens of AIs you can use to measure the effectiveness of your SEO strategies. Still, you can hire an expert Seo marketing agency in Brighton to help you rank your website.

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